Specialist Diploma in
Social Media Marketing and Online Content Creation (Synchronous E-Learning)

Career Prospects

Digital Marketer, Social Media Marketer, Online Content Creator, Vlogger

Course Modules

1.
Develop and Manage Strategic Plan for a Digital Media Product
Develop and Manage Strategic Plan for a Digital Media Product (Synchronous e-learning).

A ‘Business School’ module that operationalises strategy. Participants will be equipped with the tools to help them analyse and understand the business and outcomes that their Digital Media Products are supposed to support; the audiences they need to engage with their Digital Media Products; and the media options available to them.

2.
Write and Edit Copy for Interactive Media Projects
Write and Edit Copy for Interactive Media Projects (Synchronous e-learning).

In this module, participants will learn to plan and write website content and craft effective copy on social media. In addition, techniques will be shared on conducting interviews for articles, creating story ideas for websites, and writing headlines that engage the audience. It will be conducted in the style of workshops for every session to have tangible results.

3.
Making Online Content
Making Online Content (Synchronous e-learning).

This module covers the basics in story structure, what makes a compelling story, and how it can and has been applied to different mediums like film, television, stage plays, and online social media platforms. Following this will be the A-to-Z of making good and compelling content and/or short videos from concept, pre-production, and production to post-production using entry level equipment and software like mobile phones and complimentary editing software.

4.
Promote Products and Services on Social Media
Promote Products and Services on Social Media (Synchronous e-learning).

This module offers participants knowledge in social media fundamentals, where they will learn how to leverage social media to meet business objectives. Apart from gaining a comprehensive overview of social media, it also teaches participants ways of creating desirable and effective display content for social media.

5.
Social Media - Monitoring, Metrics and Analytics
Social Media - Monitoring, Metrics and Analytics (Synchronous e-learning)

This module delves into harvesting essential data from social media platforms, strategies, and campaigns. It also dives into the details of the sources of the numbers, covering topics like social optimised videos, email marketing, eCommerce costings, and website building. These are the assets/places digital marketers need to monitor, analyse and optimise closely.

6.
Social Media - Public Relations, Ethics and Crisis Management
Social Media - Public Relations, Ethics and Crisis Management (Synchronous e-learning)

This module offers participants knowledge of public relations fundamentals on social media. While social media has given customers the freedom to express and converse, it has allowed organisations to engage their customers directly and increased the risk of various social media crises. As a result, social media has changed not only some fundamental ways marketing and public relations should be conducted; it also affects how customers can and should be engaged, managed, and nurtured.

Besides teaching the new marketing and public relations paradigm, this module also covers “brand image” in the Google universe. Participants will learn how brands can manage their search engine optimisation, search ads, and presence in various web/ video/ app platforms in the form of display ads.

7.
Manage IP at a Strategic Level
Manage IP at a Strategic Level (Synchronous e-learning).

Innovation and intangible assets are two known aspects driving the global economy. New media innovations cover diverse technology fields, including social media, business models, mobile commerce, metaverse, NFTs, and more. Within the media industry, creators often generate novel ideas and works, and they must be aware of the options available for the protection and commercialisation of their creative works.

This module provides participants with an immersive learning experience through web-based tools to identify interesting global inventions and ideas related to new media and beyond. Using highly engaging and interactive learning activities, participants will gain the skills and knowledge that allow them to generate more effective new ideas; identify the ownership of various Intellectual Property (IP); and options for IP protection, including the use of blockchain technology and monetisation options for their IP.

Mode of Training

In-person and/or Online

Assessment

• Participants will be assessed based on their assignments, class participation and class attendance.
• Assessments may include role plays, quizzes, assignments, projects, and written examinations.
• Participants need to achieve at least 75% attendance for each module before they are allowed to sit for the assessment.

Certification

Completion of all the required modules will qualify candidates for the Specialist Diploma in Social Media Marketing and Online Content Creation.

Participants will also receive a Certificate of Completion issued by Singapore Media Academy for each module completed.

Trainers

Chye Choon Hoong (Adrian)
Adrian graduated with an Honours Degree in Engineering (Computer Engineering) and also holds a Degree of Master of Science in Technopreneurship and Innovation, obtained from the Nanyang Technological University (NTU).

He is currently the General Manager of Mediafreaks Group of Companies, an award-winning digital media group focusing on digital marketing, e-commerce, animation products, and services, with multiple monetising models in the form of services, subscriptions, microtransactions, etc.

Adrian is also the Chief Instructor of the 'E-Startups and Social Media Strategies' Elective, and Mentor for the 'Minor in Entrepreneurship Academic Programme' at the NTU Nanyang Technopreneurship Center. He has been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years.

Adrian is also an Associate Lecturer with NTU, Singapore University of Social Sciences, Ngee Ann Polytechnic, and an iThink and iSTAR Programme trainer with Singapore Armed Forces.

Azhar Bin Azib
Azhar is the Founder and Principal Consultant at rawonionDecisions.

A Data Architect by training, a Data-driven Marketer, and Transformation Specialist by practice, Azhar’s over 25-year corporate career has allowed him to lead and participate in significant capability building and organisational transformation projects at regional and global levels, at companies like IBM and Microsoft. His last corporate role was the Director of Marketing Communications for the Asia Pacific at Microsoft. The common denominator across all these assignments is data, and the adoption of data-enabled capabilities drives better business decisions and performance.

Today, his work spans all areas that come into contact with data - from Enterprise Information Architecture and Governance to Data-Driven Customer Strategy and compliance with Data Protection Legislation – basically helping businesses use data to transform into smart, data-driven organisations.

Azhar is a Certified Information Privacy Manager and Technologist. He sits on the Executive Committee and is also the Honorary Data Protection Officer for the Data-Driven Marketing Association of Singapore. He is also a certified Governance, Risk Management, and Compliance Professional.

Outside of work, Azhar is an endurance running and adventure junkie, having completed more than 100 full and ultra-marathons worldwide.

Pang Yoong Hui (Ray)
Ray is an award-winning filmmaker, both locally and internationally.

He represented Singapore in the 1st World Event Young Artists (WEYA), organised alongside the London 2012 Olympics, a global art and culture event held in Nottingham, United Kingdom. He was also the recipient of the 'Ten Outstanding Young Persons of the World' in 2012 Singapore Merit Awardee by JCI TOYP. In 2012, Ray was nominated as the finalist for Yahoo Singapore 9 and runner up for Entertainment Category. During the same year, his short film "Closer To Me" has been shortlisted for the prestigious Louis Vuitton’s second edition Journey Awards, making him the only Singaporean nominated for the Jury's awards People's Choice Award of the contest. The film later gets to participate at the 66th Festival de Cannes's Short Film Corner. Ray was also invited to screen some of his films at the 8th Sapporo Short Fest 2013 under a special programme 'Asian Typhoon'. His short film 'The Grandfather' was the winner of 180 Short Film Competition 2013, under the Professional Category organised by Singapore Media Academy and supported by the Singapore Workforce Development Agency (WDA), now known as SkillsFuture Singapore (SSG).

Dr Colin Joachim Smith
Dr Smith is the Co-founder and Director of Funhouse Digital Pte Ltd, which produces corporate videos, TV commercials, and concepts for advertising campaigns for financial institutions and statutory boards. He consults on branding and marketing.

He is also involved in media production, writing, and academic work.

Dr Smith has a Doctorate in Business Administration from the University of South Australia. He also holds a Master of Science in Marketing from University College Dublin and a Diploma in Journalism from the London School of Journalism.

Dr Rex Yeap
Dr Yeap's background is in the Information Technology space. Since the 80s till now, he has been using and inventing a wide variety of EduTech tools to design, develop, and facilitate a variety of CET and PET courses. His 3rd e-learning game, developed in 1991, won the National Software Competition (Singapore) in the Games category, and since then, he continues to create a variety of e-learning related content. Dr Yeap is also one of the co-founder and CTO of an online platform supporting the SkillsFuture & Future Economy initiatives.

Dr Yeap holds a Master of Science (Distinction) from the University of Leeds, and his Doctoral research involved the invention of a few patented hedge fund systems.

Song Lili
Lili graduated with an Honours Degree in Business (Marketing Specialisation) and a Minor in Entrepreneurship from the Nanyang Technological University (NTU). She also holds a Master of Science in Innovation and is certified in Google Adwords, Google Analytics, Google Video Advertising, and Facebook Blueprint.

Lili is currently the Project Director and Digital Marketer of Mediafreaks Group of Companies. She manages and executes digital marketing campaigns for companies and spends about 20% of her time teaching.

She was the Programme Lead for Ideasinc - a nationwide entrepreneurship competition by Nanyang Technopreneurship Centre, NTU, in helping young Singapore entrepreneurs kick-start their businesses by providing mentorship, start-up curriculums, industry networks, and funding opportunities.

Ang Hui Xuan
Hui Xuan graduated with a degree in Communications (Advertising) obtained from the Nanyang Technological University (NTU) and was also a holder of the Nanyang Scholarship. She is certified in Google Adwords, Google Analytics, Google Video Advertising, and Facebook Blueprint.

Hui Xuan is currently the Project Director and Digital Marketer at Mediafreaks Group of Companies. Besides helping brands strategise and execute digital marketing campaigns, she also spends about 20% of her time teaching.

Beyond her professional career, Hui Xuan is a member of the New Media Team in the Singapore Computer Society (SCS), where she holds an active role in shaping the Society's digital media strategies. She is also part of the spearheading committee in Breaking the Sound Barrier, a gound-up initiative to showcase everyday heroes and help the deaf community.

Tan Qiying, Andrea
Andrea graduated with an Honours Double Degree in Accountancy and Business (Marketing) from the Nanyang Technological University (NTU).

She is currently a Digital Marketing Specialist and Project Manager of Mediafreaks Group of Companies, an award-winning digital media company focusing on digital marketing, e-commerce, and animation products and services.

Andrea is also a trainer at local universities such as NTU and Singapore Management University for digital marketing for both students and professionals.

She is a Facebook Certified Planning Professional and holds Google certifications in AdWords, Video, Display, and Google Analytics.

Loh Voon Voon, Nicole
Nicole is a Mass Communications graduate who stumbled upon the magic of Digital Marketing while she was still in Nanyang Technological University (NTU) as a recipient of the Nanyang Scholarship.

After completing several successful online campaigns and multiple teaching stints, she remains in awe of the power of Digital Marketing and the role it has taken in place of traditional advertising.

She desires to share her knowledge of this still-expanding, ever-evolving field with anyone whose curiosity it piques. She has lectured budding students and experienced professionals alike at her alma mater and Singapore Management University.

Today, Nicole has earned a spectrum of Google Certifications; along with being a Google Ads Certified Professional, she is also certified in Analytics, Search, Display, and Video. Being in the team of an award-winning digital media agency, she is as well-versed with Facebook's backend as she is with its perpetually-entertaining newsfeed. Daily, Nicole spends her time ideating content that cuts through the online clutter and strategising media spend.

List of Trainers

Course Duration and Schedule

There are 2 intakes per year: April and October

Part-Time Programme (12 months)

• Commencement Date: 29 April 2024 (Calendar)
• Registration Closing Date: 21 April 2024

Time

• Weekdays: Twice a week from 7:00pm to 10:00pm
• Saturdays: Occasionally from 9:00am to 6:00pm

Venue

• In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507
• Online Classes: Participants will be provided with the log-in links

Fees for Specialist Diploma in Social Media Marketing and Online Content Creation & Specialist Diploma in Social Media Marketing and Online Content Creation (Synchronous E-learning)

Course fee to be paid by instalments. Details will be provided in the Student Contract.

Full Course Fee, including 9% GST: S$20,165.00

Course Fee with SkillsFuture Funding:

SkillsFuture Funding (Baseline)¹ for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

SkillsFuture Mid-Career Enhanced Subsidy¹ for Singapore Citizens aged 40 years old and Above

SkillsFuture Enhanced Training Support for SMEs¹ for Small and Medium-Sized Enterprises (SMEs)

¹SkillsFuture Funding: Terms and Conditions

²As per SSG Policy, GST payable is calculated based on prevailing GST rate after the baseline funding subsidy of 70%.

³Administrative Fees include Annual Medical Insurance Premium, Annual NLB Membership Fee, ICA Student Pass Application Fee, Lab Fee and SMA Student Access Card.

Fees for (SCTP) Specialist Diploma in Social Media Marketing and Online Content Creation & (SCTP) Specialist Diploma in Social Media Marketing and Online Content Creation (Synchronous E-Learning)

Course fee to be paid by instalments. Details will be provided in the Student Contract.

Full Course Fee, including 9% GST: S$20,165.00

Course Fee with SkillsFuture Funding:

SkillsFuture Funding (Baseline)¹ for Singapore Citizens

SkillsFuture Mid-Career Enhanced Subsidy¹ for Singapore Citizens aged 40 years old and Above

SkillsFuture Additional Funding Support¹ for Singapore Citizens who meet one of following eligibility criteria:
- Long-term unemployed individuals (unemployed for six months or more); or
- Individuals in need of financial assistance – ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
- Persons with Disabilities

¹SkillsFuture Career Transition Programme (SCTP): Terms and Conditions

²As per SSG Policy, GST payable is calculated based on prevailing GST rate after the baseline funding subsidy of 70%.

³Administrative Fees include Annual Medical Insurance Premium, Annual NLB Membership Fee, ICA Student Pass Application Fee, Lab Fee and SMA Student Access Card.

Modes of Payment

1. All application payments, course fees, and miscellaneous fees should be made only to Singapore Media Academy Private Limited.
2. A payment receipt can be provided to prospective students on request. Please allow 3 (three) working days after we have verified your payment. Please note that the late payment penalty of S$54.00 will be imposed for payment received after the stipulated due date as stated in the Student Contract.
3. We accept the following methods of payment:
   
   

Internet Banking / Telegraphic Transfer

Bank Name: DBS Bank Ltd
Account Name: SINGAPORE MEDIA ACADEMY PRIVATE LIMITED
Bank Address: 12 Marina Boulevard, Level 3 Marina Bay Financial Centre Tower 3, Singapore 018982
Bank Account (SGD): 003-927223-5
Bank Code: 7171
Bank Branch No.: 003
Swift Code: DBSSSGSGXXX

Please email students@mediaAcademy.sg to inform us of your transaction and to indicate:

• Enrollee's Full Name as per NRIC
• Course(s) Enrolled
• Amount Transferred
• Name of Your Bank
• Date of Transaction
  
  

PayNow (UEN)

Account Name: SINGAPORE MEDIA ACADEMY PRIVATE LIMITED
Bank Name: DBS Bank Ltd
Account Currency: SGD
UEN No: 200515963R

or scan the SMA PayNow UEN QR code below:

Please email students@mediaAcademy.sg to inform us of your transaction and to indicate:

• Enrollee's Full Name as per NRIC
• Course(s) Enrolled
• Amount Transferred
• Name of Your Bank
• Date of Transaction
  
  

Credit Card Payment

We accept credit card payment via the SMA portal, a secured payment gateway.

http://sma.aimsapp.com/studportal

You must have a valid SMA Student Portal account in order to pay with your credit card.

Please inform SMA recruitment staff if you wish to opt for credit card payment. You will receive an email from SMA notifying you that your e-Invoice is available for payment.

SkillsFuture Credit

SkillsFuture Credit can be used in addition to existing government course subsidies to pay for a wide range of approved skills-related courses. All eligible Singaporeans aged 25 and above will be able to access their SkillsFuture Credit account via: https://www.myskillsfuture.gov.sg/content/portal/en/index.html

Upon receipt of the SMA enrolment confirmation email, please note the following:

• If you wish to use your SkillsFuture Credit to offset the course fee*, please submit your claim via the SkillsFuture Credit portal https://www.myskillsfuture.gov.sg/content/portal/en/index.html). Upon your submission, SMA will then process the invoice for the remaining course fee payable, if any.
• Please note that the claim for SkillsFuture Credit should be submitted before course commencement, based on guidelines by SkillsFuture Singapore.

*SkillsFuture Credit is not to be used to offset the administrative fees (e.g., course deferment, re-assessment fee, make up lesson, etc.) and any other miscellaneous fees.

How to a claim: https://www.myskillsfuture.gov.sg/content/portal/en/index.html

Frequently Asked Questions: https://www.myskillsfuture.gov.sg/content/portal/en/header/faqs/skillsfuture-credit.html

For more information on SkillsFuture Credit, please click here.

2: https://www.skillsfuture.gov.sg/credit

Post-Secondary Education Account (PSEA)

The PSEA is administered by the Ministry of Education (MOE) and is open to all eligible Singapore Citizens. Students may use their or their siblings' PSEA funds to pay the course fees.

For payment of approved fees and charges, you can withdraw the PSEA funds by submitting withdrawal applications as and when withdrawals are to be made.

How to apply to use the funds

Account holders can apply to withdraw the PSEA funds for payment of approved fees and charges via MOE online form:

• https://go.gov.sg/psea-withdrawal-tp
• If you intend to also use sibling's PSEA, please go to: https://go.gov.sg/psea-withdrawal-tps

This online form is for Post-Secondary Education Account (PSEA) holder who wishes to use his/ her own PSEA for approved fees or charges incurred at an approved training provider.

The form is to be completed by:

• The account holder (the student), if he/she is 21 years old or above; or
• A parent if the account holder (the student) is below 21 years old.

Please consult SMA recruitment staff on which form to use. Please note that PSEA is not to be used to offset the administrative fees (e.g. course deferment, re-assessment fee, make up lesson etc.) and any other miscellaneous fees.

More information on PSEA: https://www.moe.gov.sg/financial-matters/psea

Minimum Entry Requirements

• Minimum Age: 18
• Male Singaporean applicants must have completed National Service.
• Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
• Applicants who do not meet the minimum requirements may still apply and will be considered based on:
  • At least 1 year working experience in any industry; and/or
  • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
• Applicants may be called for interview at the discretion of Singapore Media Academy.